Creating a trends magazine exploring CMF&F across various design sectors.
Sensory Expressions
The Project
Sensory Expressions is a design and innovation tool that explores market trends and key drivers across Colour, Material, Finish, and Form, with a focus on packaging, print, product, and branded environments.
The project was developed as a new business tool, with myself leading the strategic thinking, graphic design, and product management throughout.
My Responsibilities
The Trends
The magazine is structured around three macro trends: Trust, Future, and Planet. Each macro trend is supported by two micro trends, designed to challenge and expand upon the overarching themes.
The Structure
Each Micro trend is built up of 5 sections, looking at the features which make up each trend. Below, we take a deeper look into our first micro trend, Heritage Preservation.
Colour
For each section, we picked 6 colours we believe best represent the trend. Within Heritage Preservation, Princess Blue and Emboldened stand out as the most impactful.
Material & Finish
The fusion of craftsmanship and modern technology creates a distinct yet harmonious relationship. Precious metals, velvets, and polished woods infuse heritage luxury into contemporary brands, while embossed gold finishes and intricate detailing elevate a product’s aesthetic.
Form
Silhouettes inspired by Grandma's vanity table and reimagined classics shape capsule collections. Ornate detailing, intricate embellishments, and a sense of grandeur evoke a perception of historic luxury and refined heritage.
Print & Pattern
Signatures, stamps, and crests serve as timeless markers of premium heritage and authenticity. While monochrome photography and elegant cursive typography, juxtapose with contemporary touches to create a refined aesthetic that bridges tradition and modernity.
Our Picks
For each trend, I selected a range of innovative and pioneering materials that I believe will shape these areas in the years to come. Many of these materials are driven by technological advancements and a growing demand for more environmentally friendly alternatives to traditional options.
Launch Event
To celebrate the launch of the magazine and promote it both within the business and to a wider audience, I organised a launch event designed to reflect the magazine’s look and feel. During the event, I delivered a keynote speech and answered questions about the publication.
Social Media
To complement the magazine launch, I developed a comprehensive three-stage social media strategy to build interest in the project, promote the launch, and reinforce its key messages. Below is a selection of the posts.